New leaders in Guatemalan exports trained￼
The Communication Department of the Guatemalan Association of Exporters (AGEXPORT) held the 12th edition of the AGEXPORT 2022 Business Leadership Program: “Change of Era”, this being the 3rd virtual edition.
The objective of the program is to increase the representativeness of the export sector, strengthening and developing business leadership. In addition it aims to promote business leaders who work for the development and growth of the export sector, at different levels so that they are representatives of exporters facing different audiences, thus contributing to making Guatemala an exporting country.
“On this occasion, 39 leaders participated, 10 of them AGEXPORT interns committed to influencing their areas, and contributing to raising awareness about the positive impact of exports in the country”, commented the Manager of the AGEXPORT Communication Department, Marlene Martinez P.
Entrepreneurs from the following sectors participated in the seven sessions: Agriculture: Peas & Vegetables, Differentiated Coffee, Fruits & Vegetables, Cocoa; Manufactured goods: Food & Beverages, Cosmetics and Hygiene, Plastics; and Services: SIEX, Orange Economy, ITO, Laboratories, Health & Wellness Tourism. In the case of internal leaders, the areas of Competitiveness, Handmade, Alliances for development, Fruits & Vegetables, SIEX, Agricultural Sector, Institutional Relations and Peas and Vegetables participated.
The leaders were trained on issues of leadership, effective communication, exports, global economy, sustainability, business and digital transformation, business role in the public and private sector, Cross Border E-commerce trends, the 6 dilemmas of family businesses and how to prevent a crisis, among others topics.
“This is the third year that we have carried out the Leadership program virtually in order to continue providing tools that allow them to continue representing the institution and sector in their fields of action. We believe that this new generation of leaders is ready and willing to implement everything they have learned not only in their daily lives but also in their respective business sector, which we are sure will contribute to AGEXPORT’s mission of making Guatemala an exporting country.” added the Communications Manager.
The closing of the diploma course was carried out in person and was attended by the general director of AGEXPORT, Amador Carballido, and the vice president of AGEXPORT, Gabriel Biguria.