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Rinden tributo a Guatemala 

Tribute paid to Guatemala

To realize the diversity and richness of our beautiful Guatemala, a unique and collectible mug was presented.

 “Let’s celebrate our Earth” is the promotion that stars the iconic Nescafé red cup, in a special edition.

The promotion can be purchased by buying a 225g bottle of Nescafé Clásico in the main supermarkets in the country and will be valid until October 30, 2022.

Over the years, Nescafé has innovated on several occasions with promotions of its famous and iconic Red Cup, creating memorable moments for its consumers through artistic movements, such as its commemorative Bicentennial Cup, and connecting with them through different stages and moments in their lives.

“Each special edition of the Nescafé Red Cup has a reason: we seek to capture something special in them and on this occasion, we were inspired by the pride we feel for Guatemala, its people and its land. With this promotion, we reaffirm the closeness that the brand has with Guatemalans, since 7 out of 10 households start their day with a cup full of the delicious flavor of Nescafé,” said Patricio Astolfi, General Director of Nestlé Guatemala.

On this occasion, the new edition of the Nescafé Red Cup “Celebrate Our Land” brings a unique, creative and attractive design that appeals to Guatemalan culture, highlighting local pride and highlighting the volcanoes and coffee crops characteristic of Chapina country.

For the purchase of Nescafé Clásico in a 225g bottle format in the country’s main supermarkets, consumers will receive the cup as a gift. The promotion will be available for a limited time, while supplies last.

“With this promotional pack we want to reward the preference and loyalty of Guatemalans. It is a limited-time promotion, so we invite you not to miss out on this unique, commemorative and iconic Nescafé Red Cup, to add to your collection, because it is specially developed to celebrate Guatemala”, detailed Luis Paíz, Director of coffee and beverages of Nestlé Central America.

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