Guatemala launches trendy and designer furniture
For 35 years, AGEXPORT’s Committee on Furniture, Wood and its Products (COFAMA) has set trends in furniture through the EXPOMUEBLE Central America Fair.
In 2022, with the support of the Mipymes y Cooperativas + Competitivas Project (MCC+ – The MSMEs and Cooperatives + Competitive Project), financed by the European Union and executed by AGEXPORT, Expomueble held its exhibition from July 21 to 24 in Guatemala City, becoming the center of home modernization, where more than 100 exhibitors presented their latest lines in furniture and decoration items.
“COFAMA of AGEXPORT was one of the first commissions that was organized 40 years ago within AGEXPORT. During this time we have shared stories, opening opportunities for Guatemalan exports. In 2021, the sector closed with an export of around US$230 million, a growth of 45% compared to 2020”, said the president of COFAMA”, Ingrid de Cordón.
Cordón indicated that they identified three market niches in which furniture is currently sold: 1. B2B Furniture manufactured in series by industries, aimed at store chains in CA (retailers, wholesalers) Institutional (cabinets, closets, doors and finishes for housing projects, commercial etc.); 2. B2C Custom-made furniture manufactured by carpenters aimed at the design segment or the final consumer. It is currently sold from the factory or through specialized face-to-face or virtual stores. 3. E-Commerce new sales channel for B2B and B2C furniture.
Through these 3 niches, products such as pallets, doors, furniture, sawn lumber, flooring, logs, boards, coffins, brooms, windows, decks and many others were exported to other countries, with the United States being the main destination (54%), while Honduras (15%), El Salvador (13%), Nicaragua (3%) and the Dominican Republic (2%) were other attractive destinations. In Guatemala, furniture is currently produced both by artisans and industrially in the departments of Guatemala, Sacatepéquez, Suchitepéquez, Quezaltenango, Huehuetenango, Alta Verapaz, Chiquimula, Jalapa and Petén.
Trends, decoration and Central American businesses
This new edition of EXPOMUEBLE Central America was intended to be a fair, a high-level decoration experience, with innovation, trends, and business.
“On the first and second day of Expomueble we had a business roundtable with 15 international buyers and 15 domestic buyers from who will help to bring this offer of Guatemalan furniture to homes throughout Guatemala, Central America and the Caribbean in the coming months. They are purchase decision-makers from important furniture distribution chains who come to place orders for the following months”. Pablo Sánchez, president of the Organizing Committee of Expomueble, stated.