Productive
Authenctic foods, like home-made Authenctic foods, like home-made
Authenctic foods, like home-made
With more than 40 years in the food industry, Productos Alimenticios Yaestá was born with the vision of preparing authentic food, “just like home-made”. Their products are easy to make, practical and require little preparation time at home. The company’s first product was powder beans, which’s slogan was “water, boil and ready (ya está)”, which later gave birth to the firm’s brand name. Sylvia Menéndez and her brother Francisco José both agree all their efforts as a family-run business have been worth every effort. Productos alimenticios Ya está was started by José René Menéndez Martínez, in 1973, who earlier founded the Company Alimentos René, S.A., the company that created the world-famous snacks Tortrix.

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